Logan Hartman
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Visual Communication & Presentation Design

Steve Madden

Created sales decks, CAD assets, packaging concepts, and visual materials that helped product, merchandising, and sales teams communicate direction clearly.

Visual CommunicationPresentation DesignProduct Direction
Scoped contributionOriginal materials
Role
Graphic Design Specialist
Period
March–August 2021
Evidence
Original presentation materials
View Madden NYC deck24 pagesView full portfolio deck126 pages
Steve Madden sales decks, CAD assets, packaging concepts, and presentation materials

Overview

This work translated product and brand direction into sales materials, CAD assets, packaging concepts, and review-ready decks.

Users

  • Sales teamspresent product direction clearly
  • Buyers and merchandising teamsevaluate concepts quickly
  • Internal teamsalign around product, packaging, and brand details

Problem

Sales and product teams needed materials that made product direction clear enough for buyers, merchandising teams, and external partners to evaluate quickly.

Ownership

Visual communication and presentation design support across sales, packaging, CAD, and client-facing materials.

Constraints

  • Artifacts had to be persuasive without exposing confidential business details.
  • Different audiences needed different levels of detail and context.
  • The work had to compress product, merchandising, and brand direction into reviewable materials.

Decisions

Decisions that shaped the work

Key decisions

  • Prioritized the product information each audience needed to evaluate
  • Kept confidential materials out of public portfolio artifacts
  • Used visual hierarchy to make product direction easier to evaluate

Implementation

What I built

Core implementation

  • Sales decks
  • CAD assets
  • Packaging concepts
  • Client-facing visual materials

Evidence

Work in context

Portfolio evidence note

Original presentation archive excerpts. Confidential business details are excluded. Selected materials were created during Logan's March–August 2021 employment for the Spring/Summer 2022 sales cycle.

Steve Madden NYC sales deck cover
Original sales-deck cover I created to establish the Spring/Summer 2022 story for sales and buyer review; confidential details are excluded.
Steve Madden sales presentation slide
Original slide I created to prioritize product direction for sales and buyer review; confidential details are excluded.
Steve Madden brand and trend board
Original board I created to align product and merchandising teams around direction, tone, and market context.
Steve Madden packaging concept board
Original concept board I created to organize packaging options for product and merchandising review; confidential details are excluded.

Outcomes

What changed

Results

  • Clearer sales and product presentations
  • More organized visual communication around product and brand direction
  • Reusable artifacts for buyer and internal review workflows

Reflection

What I learned

Lessons

  • Presentation design is also workflow design: the material has to help people make decisions.
  • Visual communication skills transfer directly into product and implementation work.